Let the landscape lead
Large photographs establish the setting. Text stays on a solid background so the story remains readable as the image crops across different screens.
Alder
A quiet home for stories from outside. An editorial website that makes room for the landscape—and the reader.
- Project
- Self-initiated · Fictional brand
- Scope
- Visual direction, web design, development
- Year
- 2026
The brief
Give an independent outdoor journal a place people want to spend time.
The imagined reader wants a story, a moment of calm, or a little inspiration for their next day outside. The site needs to make those stories easy to find and comfortable to read, while giving the journal a distinct identity.
The design
Give reading its own rhythm
Serif headlines bring an editorial feel; simple sans-serif labels keep navigation clear. Narrow text columns and generous line spacing give longer passages room.
Make stories easy to find
Readers can filter by topic and open a story on the page. All three stories remain available with JavaScript turned off.
Explore the idea
A working journal, with three original stories and topic filtering.
Open the demo, choose a topic, and expand a field note. This project demonstrates a visual direction and reading experience; it is not a client launch and has no measured business results.
Browse the field notesA home for your next idea.
Tell me about your business or creative work and what you need from a website. We’ll agree on a scope and quote before work begins.
Email me about your websiteNext project / 02
Explore Form Auto Care Form Auto Care
A clear path from browsing to choosing a service.